COLORCORRECT was recently listed on MSN’s list of products that will improve your beauty routine! Our double-sided pencil emphasizes your eyes while helping you conceal dark circles and blemishes. The highlighter side also works wonders for creating a Cupid’s bow for those who want fuller-looking lips sans injections. See the article here.
This March, as we celebrate Women’s History Month, it seems fitting to highlight two women who really the started cosmetic industry. Recently, I finished the book War Paint by Lindy Woodhead, which chronicles the lives of Elizabeth Arden and Helena Rubenstein. If you haven’t already, I highly recommend that you pick up this biography-it’s a fascinating read.
Rubenstein and Arden launched their businesses a world apart and under very different circumstances, and competed and collided at every turn. Originally they both focused on skincare as proper women did not wear makeup, but by 1912 they had both dipped into the world of color.
The book chronicles the incredible societal changes that took place in just ten short years. When the suffragettes marched for voting rights in 1912, as a sign of their independence they wore red lipstick “because they wanted to.” As we headed into the ‘roaring 20s with the use of kohl eyeliners, eyeshadows, rouge, and lipstick, the women’s revolution leaped forward.
During the depression era of the 1930s, any extra pocket money was spent on a lipstick. The 40s brought WWll, and women went to work, headed up the households, and developed true purchasing power. By that time, Charles Revson of REVLON began selling nail polish and the beauty industry never looked back.
Who knew that the freedom to choose wearing a lipstick would have such an impact? Yes, even the freedom to wear makeup is a sign of progress and power. We’d like to support you this month on your busy journeys. My makeup line was designed for active women – keeping their lives simple while never sacrificing a great lipstick.
If you still haven’t compiled your Valentine’s Day Wish List, we have a few ideas for you. Go bold with bright red lips from Susan Posnick Cosmetics. We recommend COLORESSENTIAL in Tokyo. Get glowing this weekend, with our COLORFLO shimmer that looks particularly beautiful at a candlelight dinner. If you are planning an evening in, we recommend a good book like Jane Austen’s Emma and a warm candle. Wishing you lots of LOVE this month and always.
Honoring the month of love, with the purchase of one or more COLORESSENTIAL lipsticks, receive a COLORDUO lip pencil as our gift. Shop this special promotion here.
Did you know the shape of your lipstick just might stand as a personality test? Here are some of the things we’ve learned when it comes to judging someone by the shape of their COLORESSENTIAL lipstick.
SLANT – close to original shape
You are someone who abides by the rules. You walk the line. You don’t like too much attention and are a bit self-conscious and reserved. You are quite schedule driven! You may occasionally want to attract attention – but it’s through new outfits or changing your hair.
You are someone who is very to the point! You are dependable and even-tempered. You have high morals, are quick-minded, and love a great challenge. You are very careful about your appearance.
SHARP ANGLE TIP
You are very opinionated and high-spirited. You are very careful and selective about your friends. You dislike schedules! You are very outgoing and love attention. You can be quite argumentative. The sharper the point, the more ambitious this wearer is.
FLAT TOP CONCAVE
You are a great detective! You easily make friends and are inquisitive. You are very adventurous and complex. You love excitement.
SHARP ANGLES BOTH SIDES
You are spiritual and curious. You can have a big ego at times and you seek attention. You can be mysterious – but you have a deep love for life. You are a woman who knows what they want and are single-minded about getting it. Double-edged swords value loyalty and are nurturing- but be careful of crossing them.
SHARP ANGLED BOX CURVED TIP
You are very creative and talkative. You love attention and are energetic and enthusiastic. You are helpful and fall in love easily.
ROUNDED TIP TO A POINT
You are loveable! You’re family-oriented and domestic – a “doer”. You can be stubborn over little things and can be prone to exaggerate. You like having people around and often need others around.
ROUNDED SMOOTH TIP
You are easy-going and a peacemaker who’s even tempered. You are steady, likeable, and generous!
Did we miss a shape? Let us know!
One of my favorite items on my beauty counter is coconut oil. This product is good for just about everything. Whether I’m at home or traveling, I am never without organic coconut oil. I use it primarily as a body moisturizer and cook with it, but from time to time I have also used it to remove makeup- including eye makeup. I have also rubbed it into my cuticles and on my feet before bed for extra moisture. It’s great to apply a small amount to your hair to get rid of fly-aways. And, the best part? It smells so good! It’s a great massage oil as well. Do you use coconut oil?
Elle Macpherson – ski chic
If you are heading on a winter getaway where you will be spending time outdoors (whether it’s skiing or a winter hike), we’ve included the must-haves when it comes to packing for your trip with Susan Posnick Cosmetics. If you are looking to keep things simple, we suggest COLORFLO and COLORME. Our COLORFLO foundation makes it easy to protect your skin from the sun. Pop it in the pocket of your ski jacket for instant on-the-go radiant skin and SPF. COLORME is the perfect way to add a dash of color to your cheeks, lips, and even to warm up the eye area and other parts of the face.
Looking to update your look this year? We have the perfect fresh look. Susan has compiled a brand new color chart for spring just for you!
Get this look:
Eyes: Apply COLOREYEDEFINE shadow in rose quartz on the eyelid up to the crease
Smudge COLOREYEDEFINE smokey quartz liner close to the lashes at top & bottom to frame the eye. Then use as a shadow on the outside 1/3 of the upper lid. Blend onto the brow bone. Apply COLOREYEDEFINE gold shadow on the inside corners at top and bottom. Line the waterline in COLOREYEDEFINE platinum liner. Finish with COLORCOATED mascara in black.
Lips: Dab COLORESSENTIAL London on the lips, applying more in the center for a luxurious pout
Make your eyes SPARKLE this holiday season with our limited edition holiday gift pack. For just $49.95, you’ll receive one of our Cosmetics Mesh Bag (A $12.50 value) that includes:
COLORCOATED – Lash Enhancing Mascara (A $24 value)
COLOREYEDEFINE – In Platinum Liner/Gold Shadow (A $26 value)
MINITWEEZER - Get that perfect eye from start to finish! (A $12.50 value)
Receive $75 worth of products for just $49.95! Dazzle at your next holiday party with this limited edition beauty steal. Shop it here.
A quick and easy way to update your look this fall? Use a duo color eyeliner with a different hue on your top and bottom lids. The image of Cara Delevingne (right) and Kendall Jenner (left) is the perfect example of this look. Our COLOREYEDEFINE pencils are the perfect way to achieve this complementary colored hue in a cinch.
For Cara’s look: use COLOREYEDEFINE Jet Liner in a thick line across your top lashes and add Moonstone just under the brow to visually lift the brow. Apply COLOREYEDEFINE in turquoise liner under your lower lashes. Use our Topaz shadow at the base of the brow bone to contour and shape the eye.
For Kendall’s look: try COLOREYEDEFINE in Bronze and Copper. Use the Bronze liner to frame the eye staying close to the lashes. Then, use the Copper end at the base of the brow bone to shape the eye at the outer corners on the upper and lower lashes to make your eyes more almond shaped.
You can also try COLOREYEDEFINE in Platinum and Gold – particularly for the holidays! Use the Gold shadow under the bottom lashes and on the lid above the liner. The platinum pencil can go inside the corners of the eye on the top and bottom to brighten them.