It’s all about women this month — August 1 was Girlfriend’s Day, August 3 was Sisters Day, August 4 is Working Women’s Day and August 26 is Women’s Equality Day. There’s no doubt that August is dedicated to the power of women and the relationships we cultivate, in and out of the workroom. We’re taking a moment to honor our closest friends and female family members because without them we wouldn’t be who we are. They are our rocks. They are always by our side. Wherever we are these important women are a part of us. Think best friends and dynamic duo Amy Pohler and Tina Fey, it’s hard to think of one without the other.

It’s also difficult to imagine a world where women were not accepted as equal. Today, women are accepted as powerful figures, matriarchs of society, and are among the leading political leaders and business people in the world. When we were given the right to vote August 26, 1920, women were given a voice and were no longer going to be stopped at the voting booth.

Some of the most powerful women in history include first ladies, writers, fashion designers, doctors, singers, actresses, models and business owners. Think Marie Curie, Coco Chanel Jackie O, Sandra Bullock, Diana Vreeland, Rosa Parks and J.K. Rowling. But it’s not just the work these women did that we appreciate so much. These women lead the way for young girls to create their own path of success. Very much like our grandmothers, mothers, daughters and sisters, they are living inspirations.

Think of your closest friend, your daughter, or your mom and take a moment to appreciate how much they have enriched your lives. Be grateful for your life, for the ability to shape your own path and for just being able to be you. Cheers to August! Cheers to girl power!

National Ice Cream Day

National Ice Cream Day


Thanks to President Ronald Reagan, who had an affinity for ice cream, July is national ice cream month. In 1984 he made it official by designating July 15th as “National Ice Cream Day.” How yummy is that!

There’s something so nostalgic about ice cream. Whenever I see pistachio or maple walnut ice cream I think of my dad who visited Friendly’s on a weekly basis for a cold scoop or two, in a sugar cone of course. Most people have positive associations with the rich frozen treat, making ice cream the ultimate comfort food.

I’ll take any excuse for a celebratory scoop, so this month I’m indulging.
Some of my favorite ice creams include Ben & Jerry’s Greek Raspberry Fudge Chunk, Lick’s Hill Country Honey & Vanilla Bean and Melt’s Mint –to-Be.

As a no-fat option (it’s still swimsuit season), I’m jazzing up my lipstick menu with ice cream-colored options. Craving strawberry? Pucker up with Susan Posnick’s COLORESSENTIAL lipstick in Shanghai or LA. Prefer orange sherbet? Opt for Miami or Boca.

Summer is the perfect time to take a risk with lip colors. One of my favorite looks is wearing pastel eye shadow colors with COLOREYEDEFINE rose quartz/smokey quartz, with a bold lipstick for a hot summertime statement.

Unlike a bowl of ice cream, COLORESSENTIALs vitamin rich lipstick is calorie-free and long lasting. Count me in.

Women In The Revolution

Women In The Revolution
Women In The RevolutionAs we celebrate this important holiday, the names George Washington, John Adams, Thomas Jefferson, and Paul Revere all come to mind, but there were also many women who fought for our independence-in a variety of ways.Women were thought not intelligent enough to understand complex war strategy, so they proved to make excellent spies- providing food and peddling wares to the British, while keeping their ears open for information.

My favorite story is that of Grace and Rachel Martin who grew tired of the British treatment of women and children. When they learned that British officers carrying important documents were going to be close to their home, they dressed up as men, grabbed shotguns, ambushed the British officers and then turned the documents over to the Patriots. In an ironic twist to the story, when they returned home- again dressed as women, they found the same officers enjoying a meal that their mother had prepared (everyone had to be accommodating to the British soldiers.) Fortunately for them, the soldiers did not recognize them, nor did they sit down at the table.

There was Penelope Barker who formed the lesser known Edenton Tea Party, organizing women together to boycott not only tea, but all things British –made. Without firing a shot, they showed the British where the power was really held- in the hands of those who rocked the cradle.
From Betsy Ross who sewed the first flag, to Molly McCauley( known as Molly Pitcher), who took over firing the canon after her husband was injured, women played an active role in fighting for our independence.

If you want to know about more extraordinary women who contributed to our war for Independence, go to www.revolutionary-war.net/revolutionary-war-women.html



What is the difference between UVA and UVB rays?

UVA ultraviolet rays

  • Remain constant throughout the year
  • Causing wrinkles, sun spots and aging
  • Contribute to the development of skin cancers
  • Penetrate glass
  • Are less intense than UVB rays, however they are much more prevalent.

UVB ultraviolet rays,

  • responsible for sunburns and tanning
  • primary rays that cause skin cancers-Basal cell, scaumous cell and melanoma.

For more information link to: skincancer.org

There are a number of sun protection products that block out UVA & UVB rays, but the healthiest choice is always natural zinc oxide and titanium dioxide. They are much less likely to cause a negative reaction on the skin.

They work like pulling a shade down in front of the sun.

Products like Susan Posnick COLORFLO and BRUSH ON BLOCK will protect you and your family against sun damage in a healthy way, all day. Simply brush and go. Repeat as needed.
We make it easy to help save your skin….and possibly your life.

Susan Posnick Cosmetics on The Art of Living Beautifully



The Art of Living Beautifully blogger, Lauren, shares why Susan Posnick Cosmetics are meaningful to her and why they work so well with her lifestyle.  She shares her favorite products and just what makes them standout beauty must-haves. Read more.

Mothers Day !

Mothers Day !

On April 19, 2015 my only child Hannah married her beloved Jon. The years have flown by much too quickly, something that every mom hears. Take heed, I speak the truth.

Throughout the journey there are times of much laughter and much pride, and there are times of sacrifice and great challenge; like when your daughter goes to school one morning at about the age of 13 and you wonder who came home that day and lived in your house for the next 8 years!

That time passes thank goodness, and they continue to grow and the mother- daughter bond becomes stronger.
Nothing prepares you however for the tremendous joy a mother feels knowing that her daughter has found a partner who loves & cherishes her, and will take good care of her.

At my daughter’s wedding, in addition to being the mother of the bride, I was honored to be her matron of honor, and have gained a wonderful son.

I eagerly await the time the circle of life continues, as my daughter Hannah becomes a mom.

Happy Mother’s Day !!!

FYI – I can personally testify that our COLORCOATED mascara really is tear proof!


Susan Posnick in PaperCity Magazine


Susan dishes on her FAVORITE beauty spots and secrets in Dallas with PaperCity magazine – Skinfinity, Nail Works, Intraceuticals, ERA Salon, Hands Of Peace Massage, and more.  What did she miss?

Skin Cancer Awarness Month

Skin Cancer Awarness Month

I guess this is a ‘personal’ newsletter this month as I want to share my story about getting skin cancer, and how it led to Susan Posnick Cosmetics.

I started my cosmetic company because I got skin cancer and wanted to hopefully save others from the same.

My first career was as an international celebrity makeup artist, which I loved and thought I would do forever. Then I was diagnosed with skin cancer.
Fortunately it was on my face because I noticed a peculiar spot immediately. What looked like a small blemish with a crusty head came and went 2 or 3 times, so I decided to visit the dermatologist to have it looked at. He too thought it was nothing, but decided to biopsy it, just in case. We were both caught off guard when it came back as skin cancer- which I fortunately caught in its infancy.
I immediately headed to a specialist in MOHS surgery; a doctor who spends 2 additional years of medical training specializing in the treatment/removal of skin cancers.
As I was allergic to chemical sunscreen, the only thing the doctors could recommend for sun protection was zinc oxide- the white “stuff” lifeguards wear on their nose. It was not a practical option, so I became determined to create a product that would provide natural sun protection, be portable so that you could apply it on-the-go, and hopefully double as a foundation.
And so began Susan Posnick Cosmetics with our core product COLORFLO. The self- dispensing, refillable, luxurious brush pops in your purse, a gym bag, golf bag, or pocket.
Since I began the company in 2002, the incidence of skin cancer has been rapidly rising and the age of diagnosis continues to get younger, even into the teens.
Zinc oxide and titanium dioxide- the physical sunscreens in COLORFLO provide the BEST sun protection against both UVA and UVB rays. They literally reflect the sun off the face and act like a shade –blocking the sun.

If you notice a spot on your face or body that doesn’t look quite right, please get it checked immediately. The sooner skin cancer of any kind is diagnosed, the easier it is to treat. Not all skin cancers are caused by the sun, but most are and are therefore preventable.

Here at Susan Posnick our job is to help you face the sun safely.


In the News: Susan Posnick Cosmetics


COLORCORRECT was recently listed on MSN’s list of products that will improve your beauty routine! Our double-sided pencil emphasizes your eyes while helping you conceal dark circles and blemishes.  The highlighter side also works wonders for creating a Cupid’s bow for those who want fuller-looking lips sans injections.  See the article here.

Celebrate Women’s History Month


This March, as we celebrate Women’s History Month, it seems fitting to highlight two women who really the started cosmetic industry. Recently, I finished the book  War Paint  by Lindy Woodhead, which chronicles the lives of Elizabeth Arden and Helena Rubenstein.  If you haven’t already, I highly recommend that you pick up this biography-it’s a fascinating read.

Rubenstein and Arden launched their businesses a world apart and under very different circumstances, and competed and collided at every turn.  Originally they both focused on skincare as proper women did not wear makeup, but by 1912 they had both dipped into the world of color.

The book chronicles the incredible societal changes that took place in just ten short years. When the suffragettes marched for voting rights in 1912, as a sign of their independence they wore red lipstick “because they wanted to.” As we headed into the ‘roaring 20s with the use of  kohl eyeliners, eyeshadows, rouge, and lipstick, the women’s revolution leaped forward.

During the depression era of the 1930s, any extra pocket money was spent on a lipstick. The 40s brought WWll, and women went to work, headed up the households, and developed true purchasing power. By that time, Charles Revson of REVLON began selling nail polish and the beauty industry never looked back.

Who knew that the freedom to choose wearing a lipstick would have such an impact? Yes, even the freedom to wear makeup is a sign of progress and power.  We’d like to support you this month on your busy journeys. My makeup line was designed for active women – keeping their lives simple while never sacrificing a great lipstick.