My own makeup drawer before & after

So the BIG chill in the air is gone and spring has sprung, and it’s time to clean out the cobwebs and your home.

A good place to start might be your makeup drawer.

  1. I suggest emptying everything out, giving the drawer and the baskets or containers you keep your makeup in, a good cleaning.
  2. Next step, see exactly what is in there.
  3. If it’s THAT lipstick you had to have in 2010, which probably smells a little odd by now, and haven’t put on since- TRASH IT!
  4. Mascara that got tossed in the drawer because it thickened up, and you thought that if by magic  putting it in the drawer would fix it,  and it’s been open for longer than 3 months, say goodbye. Mascara once opened, is a breeding ground for bacteria. May I suggest going forward you wear Susan Posnick COLORCOATED mascara. It won’t thicken up, smudge or flake, has peptides in it to promote healthy lashes, and it is designed to last 2 1/2 -3 months and it’s empty.
  5. Cream blush that shows oil from your fingers- say bye. Powder blush that gets that ‘crusty’ topping,  if you can’t remember when you bought, toss it. If it’s less than 2 years old- scrape off the dark area with a knife and you are good to go.
  6. Eyeshadows, probably last the longest, but if it’s a “what was I thinking” color- share it with a friend, unless they have that “what were you thinking” look on their face.
  7. Skincare- once opened,  should not be kept longer than 18 months. I’m as guilty as you are in that department. I try something for a while, think there is something better out there, and put it in my drawer instead of tossing it out.

The purging actually feels good, and you rediscover makeup you forgot you had, that you can still use.

Those things you do keep, wipe down the cases.

Now that everything  is fresh again, it almost feels  like you’ve been on a makeup shopping spree, but without spending any money!

Susan Posnick Cosmetics on The Art of Living Beautifully



The Art of Living Beautifully blogger, Lauren, shares why Susan Posnick Cosmetics are meaningful to her and why they work so well with her lifestyle.  She shares her favorite products and just what makes them standout beauty must-haves. Read more.

What The Shape Of Your Lipstick Says About You

Did you know the shape of your lipstick just might stand as a personality test? Here are some of the things we’ve learned when it comes to judging someone by the shape of their COLORESSENTIAL lipstick.


SLANT – close to original shape


You are someone who abides by the rules. You walk the line. You don’t like too much attention and are a bit self-conscious and reserved. You are quite schedule driven! You may occasionally want to attract attention – but it’s through new outfits or changing your hair.





You are someone who is very to the point! You are dependable and even-tempered. You have high morals, are quick-minded, and love a great challenge. You are very careful about your appearance.




You are very opinionated and high-spirited. You are very careful and selective about your friends. You dislike schedules! You are very outgoing and love attention. You can be quite argumentative. The sharper the point, the more ambitious this wearer is.




You are a great detective! You easily make friends and are inquisitive. You are very adventurous and complex. You love excitement.

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You are spiritual and curious. You can have a big ego at times and you seek attention. You can be mysterious – but you have a deep love for life. You are a woman who knows what they want and are single-minded about getting it. Double-edged swords value loyalty and are nurturing- but be careful of crossing them.

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You are very creative and talkative. You love attention and are energetic and enthusiastic. You are helpful and fall in love easily.


red lipstick vector



You are loveable! You’re family-oriented and domestic – a “doer”. You can be stubborn over little things and can be prone to exaggerate. You like having people around and often need others around.


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You are easy-going and a peacemaker who’s even tempered. You are steady, likeable, and generous!



Did we miss a shape? Let us know!


photos: justfab

Beauty Tip: The Many Uses of Coconut Oil



One of my favorite items on my beauty counter is coconut oil. This product is good for just about everything.  Whether I’m at home or traveling, I am never without organic coconut oil. I use it primarily as a body moisturizer and cook with it, but from time to time I have also used it to remove makeup- including eye makeup. I have also rubbed it into my cuticles and on my feet before bed for extra moisture.  It’s great to apply a small amount to your hair to get rid of fly-aways. And, the best part? It smells so good!  It’s a great massage oil as well.  Do you use coconut oil?



What To Take On A Winter Ski Trip


Elle Macpherson – ski chic

If you are heading on a winter getaway where you will be spending time outdoors (whether it’s skiing or a winter hike), we’ve included the must-haves when it comes to packing for your trip with Susan Posnick Cosmetics.  If you are looking to keep things simple, we suggest COLORFLO and COLORME. Our COLORFLO foundation makes it easy to protect your skin from the sun.  Pop it in the pocket of your ski jacket for  instant on-the-go radiant skin and SPF. COLORME is the perfect way to add a dash of color to your cheeks, lips, and even to warm up the eye area and other parts of the face.

2015: A New Year – A Fresh Look



Looking to update your look this year? We have the perfect fresh look.  Susan has compiled a brand new color chart for spring just for you!

Get this look:

Face:  COLORFLO foundation in the appropriate color
COLORCORRECT pencil to highlight and conceal

Cheeks:  COLORME Lilly
  COLORFLO foundation in M8 to contour

Eyes:  Apply  COLOREYEDEFINE  shadow  in rose quartz on the eyelid up to the crease
Smudge COLOREYEDEFINE smokey quartz  liner close to the lashes  at top & bottom to frame the eye.  Then use as a shadow  on the outside 1/3 of the upper lid. Blend onto the brow bone.  Apply  COLOREYEDEFINE gold shadow on the inside corners at top and bottom.  Line the waterline in COLOREYEDEFINE platinum liner. Finish with COLORCOATED mascara in black.

Lips:   Dab COLORESSENTIAL London on the lips, applying more in the center for a luxurious pout

Go Neutral this Fall with the Perfect Smokey Eye


By: Peyton Sands


Get the perfect smokey eyed look this fall and holiday season with your favorite Susan Posnick Cosmetics.  Here’s the how-to on mastering this look:

EYES: COLOREYEDEFINE (Jet/Moonstone) Moonstone under the brow with Jet on the lid. Use Bronze on the inner corner of the eye blended up into the Jet. Copper on the waterline and COLORCOATED Mascara.
CheeksCOLORME Lilly

Backstage Beauty with Susan Posnick



Wondering how the models at the palmer//harding spring-summer 2015 presentation got their beautiful looks? Susan shares the how-to with Susan Posnick Cosmetics below!


– Apply a touch of foundation to even the skin on the top lids
– Apply COLORME Lily Blush from the lash line up to the brow (seek product)
– Apply COLORME Peony Blush from the lash line to the socket and blend the edges seamlessly (seek product)
– Apply COLORFLO Bronzer on the socket line from the outer eye to the inner eye; just on the eye socket
– Apply COLOREYEDEFINE Rose Quartz Shadow on the middle of the lid and blend
– Apply COLOREYEDEFINE Gold Shadow on top of the Rose Quartz and blend
– Apply COLOREYEDEFINE Smokey Quartz Line in a thin line on the very outer third of the lash line and blend
– Curl the lashes if necessary
– Apply MASCARA MIX on the very outer corner top eyelashes

– Apply a touch of foundation to even the skin on the bottom lids
– Apply COLORME Blush Lily from the outer to the inner lash line
– Apply COLORFLO Bronzer from the outer corner and one third inwards and blend
– Apply COLOREYEDEFINE in Gold Shadow on the middle of the lid and blend; apply a touch on the inner corner of
the eyes on the tear duct on the top and bottom of the very inner corner
– Apply COLOREYEDEFINE Platinum Liner on the waterline

– Brush the brows up and out with DR.LIPP

– Apply foundation in a shade that suits or custom mix foundations match and even out skin tone (seek product)
– Apply concealer in a suitable shade under eyes and on any imperfections.
– If you need a concealer with corrective properties to more coverage please ask for the MAKE UP FOR EVER
concealer palettes (seek product)
– Powder any concealed areas, after smoothing out the concealer (seek product)
– Apply COLORME Camelia Blush on the back of the cheekbone and wrap it around the eye blending into the hair a
bit before the hair bang goes behind the ears (seek product)
– Apply COLORFLO Shimmer (for fair to medium skin tones) and COLORME Champagne Shimmer (for medium to
dark skin tones; providing that COLORFLO Shimmer did not suit or looked ashy) on the top of the cheekbones, the
jawbones, the bridge to the nose and the cupids bow

– Apply COLORESSENTIAL Dallas Lipstick and use a tissue to blot it almost erase it away
– Apply a touch of DR.LIPP balm on the top and bottom mid pout

– Reapply COLOREYEDEFINE Platinum Liner reapplied on the bottom waterline
– Reapply highlight on the high plans of the face
– Blot the skin on the t-zone
– Light powder on the t-zone (if necessary)





How to Get Fabulous Lashes



Here are a few tips to keep your lashes in the BEST shape!

1. Never rub or pull lashes – use a gentle eye makeup remover

2. If you use an eyelash curler- NEVER pull on your eyelids

3. Make sure the eyelashes are still wet if you comb through them to remove clumps

4. Condition your lashes – you can even use simple treatments like Vaseline

5. Biotin helps with healthy lashes. Eat foods like banana, beans, eggs, lentils, and more

6. Omega 3 helps with shine. Find it in eggs, salmon, tuna, etc.

Shop our EYE products on



Susan Posnick: Wedding Makeup Tips

5. caroline-trentini-wedding   Susan shares some wedding tips for the bride-to-be!


Twenty years from now, you want to be able to look at your wedding pictures and still like the way you look, keep this in mind with your makeup.  As a rule: try charcoal eyes well blended with ivory.  With shimmer, less is more when it comes to photographs. A touch of shimmer on your cheeks is fine – but don’t get carried away.  I also recommend putting a touch of white or turquoise on your bottom water line to keep eyes looking bright! For a beach wedding, it will be humid, so use as few products under your makeup as possible. Use a water based moisturizer and if skin is oily, you might want to skip this all together.

Use COLORFLO: mineral foundation under your makeup with sun protection.  Try a water resistant mascara and lips in a soft coral or rosy pink.  Again – no shimmer!  Whether your wedding is indoors or outdoors- adding false lashes is one of the easiest ways to look good in a photograph.

Shop at susanposnick.combridesvogue12   kate_moss_vogue_wedding   photos: