As you know, sun protection is extremely important at Susan Posnick Cosmetics. With products like BRUSH ON BLOCK and COLORFLO, you are adding an essential part of sun protection to your daily beauty routine. We also support other brands who work to keep you safe from the sun’s harmful rays. One of these brands, is Cover. Cover is a clothing and swimwear company founded by Lisa Moore and Robyn Stevens in 2007. They were the first to recognize the need for stylish sun protective clothing for women of all ages. As young moms, they spent countless hours in the sun and water protecting their children’s skin, but found limited choices to protect their own. PROTEC SWIM JERSEY® is cover’s own specially constructed fabric made of highly opaque micrfofibers. The UPF 50+ certification means that it blocks 98% of UV rays. Since the protection is physical (not chemical), cover will keep you covered, even with daily wears and washes. Get your cover damp, and it will keep you cool in the hot sun.
We are thrilled to share a Q&A with Lisa Moore of Cover Clothing Today and are in love with their new collaboration with Gray Malin.
SPC: How did Cover Swimwear come to be?
Lisa Moore: I found that I was spending countless hours in the sun swimming with my children and couldn’t find a chic, easy solution to keep my skin protected from sun damage.
SPC: How does Cover Swimwear work? How does it protect you versus standard clothing and swimwear?
LM: Protect Swim Jersey is our special fabric weave made of highly opaque microfibers. It blocks 98% of UV rays.
SPC: How do you protect your skin from the sun? How will you stay protected this summer?
LM: I don’t need to apply sunscreen to the skin that is covered, but I use SPF 45 on my face, neck, and hands. I also wear hats when in the sun for a prolonged period of time.
SPC: How do you care for Cover Swimwear?
LM: It’s very durable and machine-washable.
LM: We keep innovating. We are now designing long-sleeved swimsuits and swim leggings. We are also sold at more national retailers.
SPC: What are some new pieces you have this season?
LM: We added short-sleeved swimsuits and leggings this season, as well as limited edition artist prints.
SPC: Tell us about your collaboration with Gray Malin? Who are those pieces perfect for?
LM: Gray and I are both from Dallas and thought that the themes of our work tie well together. People that want to find something special and limited in distribution and also have an appreciation for art love the collaboration.
SPC: If you had one just one essential piece of Cover Swimwear, what would that be?
LM: Our long-sleeved swimsuit.
SPC: Where are your favorite sunny places to travel?
LM: We spend a lot of time in Carmel – that is my favorite beach destination.
SPC: Describe some of your capsule collections and collaborations? Working with Harper’s Bazaar?
LM: I love working with other creatives. I find that they inspire me in new ways.
SPC: Tell us a little bit about your fall collection and plans for the future!
LM: We are designing new variations, patterns and colors in our best selling swimsuit silhouettes as well and adding some new styles to the mix.