This March, as we celebrate Women’s History Month, it seems fitting to highlight two women who really the started cosmetic industry. Recently, I finished the book War Paint by Lindy Woodhead, which chronicles the lives of Elizabeth Arden and Helena Rubenstein. If you haven’t already, I highly recommend that you pick up this biography-it’s a fascinating read.
Rubenstein and Arden launched their businesses a world apart and under very different circumstances, and competed and collided at every turn. Originally they both focused on skincare as proper women did not wear makeup, but by 1912 they had both dipped into the world of color.
The book chronicles the incredible societal changes that took place in just ten short years. When the suffragettes marched for voting rights in 1912, as a sign of their independence they wore red lipstick “because they wanted to.” As we headed into the ‘roaring 20s with the use of kohl eyeliners, eyeshadows, rouge, and lipstick, the women’s revolution leaped forward.
During the depression era of the 1930s, any extra pocket money was spent on a lipstick. The 40s brought WWll, and women went to work, headed up the households, and developed true purchasing power. By that time, Charles Revson of REVLON began selling nail polish and the beauty industry never looked back.
Who knew that the freedom to choose wearing a lipstick would have such an impact? Yes, even the freedom to wear makeup is a sign of progress and power. We’d like to support you this month on your busy journeys. My makeup line was designed for active women – keeping their lives simple while never sacrificing a great lipstick.