The gluten-free frenzy is not just a trend.

So what is gluten? It’s a protein found in wheat — spelt, durum, emmer, farina, faro, kamut, barley, rye and triticale.

There has been ample research and studies on the benefits of a gluten-free diet, regardless of your health issues. And for those who do have celiac or an intolerance consuming gluten, even inhaling it may cause serious health problems — from a skin reaction to stomach pains and hospitalization.

That’s where gluten-free cosmetics come into play. Even women with celiac may not think about whether or not their makeup products contain gluten. It is important to do so however, as using gluten-free makeup and skincare products is beneficial to their well-being.

SUSAN POSNICK Cosmetics is proud to be a gluten-free line of makeup. Sounds obvious? You’d be surprised as to how many skincare products and makeup lines contain traces of gluten.

One of our customers began using COLORCOATED Mascara after having terrible reactions to other mascaras containing gluten.

So if you’ve got sensitive skin already, the inflammatory nature of gluten can actually cause heightened sensitivity and redness.

You’re simply better off not having gluten in your skin care products — think of your cosmetics as kind of like shopping for your favorite gluten-free brownies!