It’s all about women this month — August 1 was Girlfriend’s Day, August 3 was Sisters Day, August 4 is Working Women’s Day and August 26 is Women’s Equality Day. There’s no doubt that August is dedicated to the power of women and the relationships we cultivate, in and out of the workroom. We’re taking a moment to honor our closest friends and female family members because without them we wouldn’t be who we are. They are our rocks. They are always by our side. Wherever we are these important women are a part of us. Think best friends and dynamic duo Amy Pohler and Tina Fey, it’s hard to think of one without the other.

It’s also difficult to imagine a world where women were not accepted as equal. Today, women are accepted as powerful figures, matriarchs of society, and are among the leading political leaders and business people in the world. When we were given the right to vote August 26, 1920, women were given a voice and were no longer going to be stopped at the voting booth.

Some of the most powerful women in history include first ladies, writers, fashion designers, doctors, singers, actresses, models and business owners. Think Marie Curie, Coco Chanel Jackie O, Sandra Bullock, Diana Vreeland, Rosa Parks and J.K. Rowling. But it’s not just the work these women did that we appreciate so much. These women lead the way for young girls to create their own path of success. Very much like our grandmothers, mothers, daughters and sisters, they are living inspirations.

Think of your closest friend, your daughter, or your mom and take a moment to appreciate how much they have enriched your lives. Be grateful for your life, for the ability to shape your own path and for just being able to be you. Cheers to August! Cheers to girl power!

National Ice Cream Day

National Ice Cream Day


Thanks to President Ronald Reagan, who had an affinity for ice cream, July is national ice cream month. In 1984 he made it official by designating July 15th as “National Ice Cream Day.” How yummy is that!

There’s something so nostalgic about ice cream. Whenever I see pistachio or maple walnut ice cream I think of my dad who visited Friendly’s on a weekly basis for a cold scoop or two, in a sugar cone of course. Most people have positive associations with the rich frozen treat, making ice cream the ultimate comfort food.

I’ll take any excuse for a celebratory scoop, so this month I’m indulging.
Some of my favorite ice creams include Ben & Jerry’s Greek Raspberry Fudge Chunk, Lick’s Hill Country Honey & Vanilla Bean and Melt’s Mint –to-Be.

As a no-fat option (it’s still swimsuit season), I’m jazzing up my lipstick menu with ice cream-colored options. Craving strawberry? Pucker up with Susan Posnick’s COLORESSENTIAL lipstick in Shanghai or LA. Prefer orange sherbet? Opt for Miami or Boca.

Summer is the perfect time to take a risk with lip colors. One of my favorite looks is wearing pastel eye shadow colors with COLOREYEDEFINE rose quartz/smokey quartz, with a bold lipstick for a hot summertime statement.

Unlike a bowl of ice cream, COLORESSENTIALs vitamin rich lipstick is calorie-free and long lasting. Count me in.




For our Summer Essentials list, we reached out to one of our long-time customers, Christie Seal. We hope you enjoy reading about her favorite summer essentials & learning about her. Like other Susan Posnick fans, her goal is to keep her life as simple & uncluttered as possible, to enjoy her family and to be involved in her community.

If you would like to be featured in future newsletters, please email us at and tell us more about you.

Say hello to Christie Seal

Christie, husband and sonMy life is all I could have imagined and more. I married my love & best friend 12 years ago. We were blessed with our son “Breaker” 2 1/2 years ago and #2 is on the way. I had no idea just how much I would love being a mom and how much busier life would become; all the more reason why I love Susan Posnick Cosmetics. I started using them about the time I met my husband and haven’t worn anything else since. Her products just make sense. I’m 38 years old and often get mistaken for much younger, in large part because of how beautiful my skin looks. Her products make my morning makeup routine easy & COLORFLO provides healthy sun protection. Best of all, they go everywhere with me- even in my backpack when we go hiking and camping!

Some of my go-to summer essentials:

Susan Posnick COLORFLO M8 & Bronzer for sun protection and sun-kissed looking skin.

Mama Mio face wash & wipes- In fact, I use many of their products because I like their ‘no nasties’ promise.

Brush On Block
developed by Susan, for my son & husband. I like that it simply brushes on, is sweat & water resistant and non-greasy.

Sunglasses with good UV protection. Oakley Holbrook Violet Iridium Polarized with Matte black as they extremely durable and fashionable.

HatPeter Grimm ‘ Hannah Sun Hat’

Water Bottle – by S’well.

Currently reading KEEP IT SHUT, when I can squeeze in a few moments. The book gives sound advice about what to say, how to say it and when to say nothing at all. Good lessons for us, don’t you think?

Women In The Revolution

Women In The Revolution
Women In The RevolutionAs we celebrate this important holiday, the names George Washington, John Adams, Thomas Jefferson, and Paul Revere all come to mind, but there were also many women who fought for our independence-in a variety of ways.Women were thought not intelligent enough to understand complex war strategy, so they proved to make excellent spies- providing food and peddling wares to the British, while keeping their ears open for information.

My favorite story is that of Grace and Rachel Martin who grew tired of the British treatment of women and children. When they learned that British officers carrying important documents were going to be close to their home, they dressed up as men, grabbed shotguns, ambushed the British officers and then turned the documents over to the Patriots. In an ironic twist to the story, when they returned home- again dressed as women, they found the same officers enjoying a meal that their mother had prepared (everyone had to be accommodating to the British soldiers.) Fortunately for them, the soldiers did not recognize them, nor did they sit down at the table.

There was Penelope Barker who formed the lesser known Edenton Tea Party, organizing women together to boycott not only tea, but all things British –made. Without firing a shot, they showed the British where the power was really held- in the hands of those who rocked the cradle.
From Betsy Ross who sewed the first flag, to Molly McCauley( known as Molly Pitcher), who took over firing the canon after her husband was injured, women played an active role in fighting for our independence.

If you want to know about more extraordinary women who contributed to our war for Independence, go to


We are excited to announce that we have expanded our product line to include a new COLORFLO Loose Mineral product and a luxurious kabuki brush. This is the same beautiful mineral foundation that provides healthy natural sun protection, in different packaging.
Now women have our original COLORFLO Foundation all in one brush for “on-the-go” and our new COLORFLO Loose Mineral Foundation for “at-home” use.


COLORFLO Loose Mineral Foundation currently comes in our 5 most popular shades:

Kabuki Brush

Our Kabuki Brush is designed to work specifically with our Loose Mineral Foundation to quickly provide complete & beautiful coverage. The brush is extremely soft, dense and luxurious.


New Beginnings

New Beginnings

June is a time for new beginnings. Whether you are graduating from school, getting married, children are on summer break, beginning a new job, or traveling with family and/or friends, it is often a time for reflection on where you have been and where you are going.

We at Susan Posnick Cosmetics want to be with you as you travel life’s road. Of course we want you to carry our products with you throughout your journey, but it is more than that.
We hope you will also carry our philosophies, ideas, and commitments with you as well.

We want to help make your beauty routine healthy, simple and uncluttered, but in fact our intention is for this practice to carry over into every part of your life. Stay present, make healthy choices in what you eat & drink (most of the time anyway), and what goes on your skin.

Reach out into your community- if you have had success in areas of your life, pay it forward. You will find that this is your greatest reward.

If you have had failures, and who has not, share those as well, in hopes that others can learn from your mistakes.

Exercise- it is good for body, mind and soul.
Be still each day – if only for a few moments,
and have gratitude for all that is good.


My own makeup drawer before & after

So the BIG chill in the air is gone and spring has sprung, and it’s time to clean out the cobwebs and your home.

A good place to start might be your makeup drawer.

  1. I suggest emptying everything out, giving the drawer and the baskets or containers you keep your makeup in, a good cleaning.
  2. Next step, see exactly what is in there.
  3. If it’s THAT lipstick you had to have in 2010, which probably smells a little odd by now, and haven’t put on since- TRASH IT!
  4. Mascara that got tossed in the drawer because it thickened up, and you thought that if by magic  putting it in the drawer would fix it,  and it’s been open for longer than 3 months, say goodbye. Mascara once opened, is a breeding ground for bacteria. May I suggest going forward you wear Susan Posnick COLORCOATED mascara. It won’t thicken up, smudge or flake, has peptides in it to promote healthy lashes, and it is designed to last 2 1/2 -3 months and it’s empty.
  5. Cream blush that shows oil from your fingers- say bye. Powder blush that gets that ‘crusty’ topping,  if you can’t remember when you bought, toss it. If it’s less than 2 years old- scrape off the dark area with a knife and you are good to go.
  6. Eyeshadows, probably last the longest, but if it’s a “what was I thinking” color- share it with a friend, unless they have that “what were you thinking” look on their face.
  7. Skincare- once opened,  should not be kept longer than 18 months. I’m as guilty as you are in that department. I try something for a while, think there is something better out there, and put it in my drawer instead of tossing it out.

The purging actually feels good, and you rediscover makeup you forgot you had, that you can still use.

Those things you do keep, wipe down the cases.

Now that everything  is fresh again, it almost feels  like you’ve been on a makeup shopping spree, but without spending any money!

Memorial Day & Armed Forces Day

Memorial Day & Armed Forces Day

I want to honor all women whose lives have been touched by the military. Whether it’s the women who have sent their husband or children to war, the women who serve in the military- some of them now on the front lines, and the women who stay home to work while their husbands go to war to defend our country,  all of you have make great sacrifices. Some of you have left children at home, some have lost a family member, some have come home with PTSD or have been injured- I honor each and every one of you.

The woman who comes to mind to embody the empowerment , patriotism & sacrifice of women is Rosie the Riveter.  The real Rosie, Rose Will Monroe was born in Kentucky and moved to Michigan during WWII. She built bombers for the Air Force. During World War II , and represented the American women who worked in the factories and shipyards, replacing the men who had gone of to war.  At the age of 50 she obtained her pilot’s license, a lifelong dream of hers, continuing her pattern of taking on ???? that were once thought of for men only.
Rosie the Riveter is commonly used as a symbol of feminism, empowerment and the economic power of women. She inspired a social movement that by 1944 increased the female work force from 12 million to 20 million, and it showed that women were fully capable of doing ” men’s jobs”. In addition it opened up many jobs to minority women that would not otherwise have been available to them, helping to breakdown social barriers and prejudice. Working side by side, day after day, these women built friendships and began to understand that they had many of the same concerns and desires- and they were not so different after all.

After the war, most of these women went back to being  full-time homemakers as the men returned to fill the jobs, but the idea of what ‘ women’s work’ meant was forever changed.

During May, please take a moment to acknowledge all those lost in military service as well as honoring the women who paved the way for us today.



What is the difference between UVA and UVB rays?

UVA ultraviolet rays

  • Remain constant throughout the year
  • Causing wrinkles, sun spots and aging
  • Contribute to the development of skin cancers
  • Penetrate glass
  • Are less intense than UVB rays, however they are much more prevalent.

UVB ultraviolet rays,

  • responsible for sunburns and tanning
  • primary rays that cause skin cancers-Basal cell, scaumous cell and melanoma.

For more information link to:

There are a number of sun protection products that block out UVA & UVB rays, but the healthiest choice is always natural zinc oxide and titanium dioxide. They are much less likely to cause a negative reaction on the skin.

They work like pulling a shade down in front of the sun.

Products like Susan Posnick COLORFLO and BRUSH ON BLOCK will protect you and your family against sun damage in a healthy way, all day. Simply brush and go. Repeat as needed.
We make it easy to help save your skin….and possibly your life.

Susan Posnick Cosmetics on The Art of Living Beautifully



The Art of Living Beautifully blogger, Lauren, shares why Susan Posnick Cosmetics are meaningful to her and why they work so well with her lifestyle.  She shares her favorite products and just what makes them standout beauty must-haves. Read more.